Origin

Graphic design is a craft where professionals create visual content to communicate messages.

By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience…

Graphic design is an ancient craft, dating back past Egyptian hieroglyphs to at least 17,000-year-old cave paintings. It’s a term that originated in the 1920s’ print industry. It continues to cover a range of activities including logo creation. Graphic design in this sense concerns aesthetic appeal and marketing. Graphic designers attract viewers using images, color and typography.

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However, graphic designers working in  user experience (UX) design must justify stylistic choices regarding, say, image locations and font with a human-centered approach. That means you need to focus on—and seek to empathize the most with—your specific users while you create good-looking designs that maximize usability. Aesthetics must serve a purpose—in UX design we don’t create art for art’s sake.

For instance, if an otherwise pleasing mobile app can’t offer users what they need in several thumb-clicks, its designer/s will have failed to marry graphic design to user experience. The scope of graphic design in UX covers the creation of beautiful designs that users find highly pleasurable, meaningful and usable.

“Design is a solution to a problem. Art is a question to a problem.”

Applications

Graphic design is applied to everything visual, from road signs to technical schematics, from interoffice memorandums to reference manuals.

Design can aid in selling a product or idea. It is applied to products and elements of company identity such as logos, colors, packaging, and text as part of branding (see also advertising). Branding has become increasingly more important in the range of services offered by graphic designers. Graphic designers often form part of a branding team.

Graphic design is applied in the entertainment industry in decoration, scenery, and visual storytelling. Other examples of design for entertainment purposes include novels, vinyl album covers, comic books, DVD covers, opening credits, and closing credits in filmmaking and programs and props on stage. This could also include artwork used for T-shirts and other items screen printed for sale.